Information marketing: seven questions

Library Management

Volumn 24, Issue , 2003, Pages 13-19

  Rowley, Jennifer ^a  

^a EDGE HILL UNIVERSITY   (United Kingdom)

Author keywords

Information; Information services; Marketing; Services marketing

Indexed keywords

EID: 84986134506     PISSN: 01435124     EISSN: None     Source Type: Journal    
DOI: 10.1108/01435120310454476     Document Type: Article

References (5)

1. Berthon, P., Pitt, L. and Watson, R.T. (1998), “The World Wide Web as an industrial marketing communications tool: models for the identification and assessment of opportunities”, Journal of Marketing Management, Vol. 14 No. 7, pp. 691-704.
2. Christopher, M., Payne, A. and Ballantyne, D. (1991), Relationship Marketing, Butterworth Heinemann, Oxford.
3. De Chernatony, L. and Dall’Olmo Riley, F. (1998), “Defining a ‘brand’: beyond the literature with experts’ interpretations”, Journal of Marketing Management, Vol. 14 No. 5, pp. 417-443.
4. Kotler, P. (1994), Marketing Management: Analysis, Planning, Implementation and Control, 8th ed., Prentice Hall, London.
5. Rowley, J. (2001), Information Marketing, Ashgate, Aldershot.