Predictors and the role of attitude toward the message and perceived message quality in gain- and loss-frame antidrug persuasion of adolescents

Health Communication

Volumn 25, Issue 4, 2010, Pages 303-311

  Cho, Hyunyi ^a   Choi, Jounghwa ^b  

^a PURDUE UNIVERSITY   (United States)

^b Hallym University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

ADDICTION; ADOLESCENT; ADVERTIZING; AFFECT; ARTICLE; ATTITUDE TO HEALTH; CHILD PSYCHOLOGY; FEMALE; HEALTH PROMOTION; HUMAN; MALE; METHODOLOGY; PERSUASIVE COMMUNICATION; SOCIAL MARKETING;

ADOLESCENT; ADOLESCENT PSYCHOLOGY; ADVERTISING AS TOPIC; AFFECT; ATTITUDE TO HEALTH; FEMALE; HEALTH PROMOTION; HUMANS; MALE; PERSUASIVE COMMUNICATION; SOCIAL MARKETING; SUBSTANCE-RELATED DISORDERS;

EID: 77953084377     PISSN: 10410236     EISSN: None     Source Type: Journal    
DOI: 10.1080/10410231003773326     Document Type: Article

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