Generation Y adoption of instant messaging: An examination of the impact of social usefulness and media richness on use richness

IEEE Transactions on Professional Communication

Volumn 53, Issue 2, 2010, Pages 132-143

  Anandarajan, Murugan ^a   Zaman, Maliha ^a   Dai, Qizhi ^a   Arinze, Bay ^a  

^a DREXEL UNIVERSITY   (United States)

Author keywords

Computer mediated communication (CMC); Instant messaging (IM); Media richness; Postadoptive usage; Technology Acceptance Model (TAM)

Indexed keywords

MESSAGE PASSING;

COMPUTER-MEDIATED COMMUNICATION; GENERATION Y; INSTANT MESSAGING; MEDIA RICHNESS; MEDIA RICHNESS THEORY; POSTADOPTIVE USAGE; TECHNOLOGY ACCEPTANCE MODEL;

ECONOMIC AND SOCIAL EFFECTS;

EID: 77952929598     PISSN: 03611434     EISSN: None     Source Type: Journal    
DOI: 10.1109/TPC.2010.2046082     Document Type: Article

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