The divergence of implicit and explicit consumer evaluations. A multimeasure investigation

Journal of Psychology

Volumn 218, Issue 1, 2010, Pages 28-35

  Summerville, Amy ^a   Hsieh, Brendon ^b   Harrington, Nick ^c  

^a MIAMI UNIVERSITY   (United States)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^c PROCTER AND GAMBLE COMPANY   (United States)

Author keywords

Consumer attitudes; Implicit attitudes; Implicit measures; Reaction time measures

Indexed keywords

EID: 77952466447     PISSN: 00443409     EISSN: None     Source Type: Journal    
DOI: 10.1027/0044-3409/a000005     Document Type: Article

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