Using K-means method and spectral clustering technique in an outfitter's value analysis

Quality and Quantity

Volumn 44, Issue 4, 2010, Pages 807-815

  Chang, En Chi ^a   Huang, Shian Chang ^b   Wu, Hsin Hung ^b  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b NATIONAL CHANGHUA UNIVERSITY OF EDUCATION   (Taiwan)

Author keywords

Cluster quality assessment; Customer value; K means method; Marketing strategy; Spectral clustering technique

Indexed keywords

EID: 77952420807     PISSN: 00335177     EISSN: 15737845     Source Type: Journal    
DOI: 10.1007/s11135-009-9240-0     Document Type: Article

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