A case study of applying spectral clustering technique in the value analysis of an outfitter's customer database

IEEM 2007: 2007 IEEE International Conference on Industrial Engineering and Engineering Management

Volumn , Issue , 2007, Pages 1743-1746

  Chang, En Chi ^a   Huang, Shian Chang ^a   Wu, Hsin Hung ^a   Lo, Chiao Fang ^a  

^a NATIONAL CHANGHUA UNIVERSITY OF EDUCATION   (Taiwan)

Author keywords

Customer value analysis; Promotion strategy; Spectral clustering technique

Indexed keywords

CLUSTERING ALGORITHMS; COMMERCE; CUSTOMER SATISFACTION; STRATEGIC PLANNING;

OUTFITTER'S CUSTOMER; ZIP CODE;

DATABASE SYSTEMS;

EID: 40649114529     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/IEEM.2007.4419491     Document Type: Conference Paper

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