The financial potential of sporadic customers in E-retailing: Evidence from the brazilian home appliance sector

Journal of Electronic Commerce in Organizations

Volumn 4, Issue 1, 2006, Pages 18-32

  Joia, Luiz Antonio ^a,b   Sanz, Paulo Sergio ^a  

^a FUNDAÇÃO GETÚLIO VARGAS   (Brazil)

^b STATE UNIVERSITY OF RIO DE JANEIRO   (Brazil)

Author keywords

B2C e commerce; Customer relationship management; E commerce managerial issues; E commerce transaction; E retailing; Electronic commerce marketing; Online shopping; Virtual shopping; Web marketing

Indexed keywords

CUSTOMER SATISFACTION; ECONOMICS; INDUSTRIAL MANAGEMENT; ONLINE SYSTEMS; PURCHASING; VIRTUAL REALITY;

B2C E-COMMERCE; CUSTOMER RELATIONSHIP MANAGEMENT; E-COMMERCE TRANSACTION; ONLINE SHOPPING; WEB MARKETING;

ELECTRONIC COMMERCE;

EID: 33645530158     PISSN: 15392937     EISSN: 15392929     Source Type: Journal    
DOI: 10.4018/jeco.2006010102     Document Type: Article

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