An empirical study of blog marketing based on trust and purchase intention

International Review on Computers and Software

Volumn 5, Issue 1, 2010, Pages 97-105

  Chen, Ching Chiang ^a   Shih, Dong Her ^a   Chiang, Hsiu Sen ^b   Lin, Che Hung ^c  

^a NATIONAL YUNLIN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b DA YEH UNIVERSITY   (Taiwan)

^c CHENG SHIU UNIVERSITY   (Taiwan)

Author keywords

Blog; Involvement; Partial least squares; Trust; Virtual community

Indexed keywords

BLOGGERS; CLICK RATES; EMPIRICAL STUDIES; MARKETING CHANNELS; MARKETING STRATEGY; NETWORK MARKETING; ONLINE AUCTIONS; PARTIAL LEAST SQUARES; PERSONAL CHARACTERISTICS; PURCHASE INTENTION; QUANTITATIVE ANALYSIS; STATISTICAL ANALYSIS; VIRTUAL COMMUNITY;

COST REDUCTION; INTERNET; PRINCIPAL COMPONENT ANALYSIS; PROFITABILITY; SALES; STRATEGIC PLANNING; VIRTUAL REALITY;

BLOGS;

EID: 77952262655     PISSN: 18286003     EISSN: 18286011     Source Type: Journal    
DOI: None     Document Type: Article

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