Choosing non-conventional treatments: Consumers' attempt at controlling health care

Journal of Consumer Marketing

Volumn 27, Issue 2, 2010, Pages 127-138

  Rajamma, Rajasree K ^a   Pelton, Lou E ^b  

^a FAIRFIELD UNIVERSITY   (United States)

^b UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

Alternative medicine; Consumer behaviour; Health services; United States of America

Indexed keywords

EID: 77952219522     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761011027231     Document Type: Article

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