Herbal product claims: Boundaries of marketing and science

Journal of Consumer Marketing

Volumn 22, Issue 7, 2005, Pages 432-436

  Crawford, Stephanie Y ^a   Leventis, Catherine ^b  

^a UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

^b McKesson Medication Management   (United States)

Author keywords

Diet; Labelling; Marketing; Natural products

Indexed keywords

EID: 28844470712     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760510631183     Document Type: Article

References (24)

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