Managing on-air ad inventory in broadcast television

IIE Transactions (Institute of Industrial Engineers)

Volumn 40, Issue 12, 2008, Pages 1107-1123

  Bollapragada, Srinivas ^a   Mallik, Suman ^b  

^a GE GLOBAL RESEARCH   (United States)

^b UNIVERSITY OF KANSAS   (United States)

Author keywords

Broadcast television; Services management; Uncertainty

Indexed keywords

BROADCASTING; MARKETING; NETWORK MANAGEMENT; NETWORK PROTOCOLS; SENSOR NETWORKS; TELEVISION BROADCASTING;

ANALYTICAL MODELS; BROADCAST NETWORKS; COMMON STRATEGIES; CURRENT PRACTICES; MARKET ACTIVITIES; MARKET PRICES; OPTIMIZATION MODELS; PERFORMANCE RATINGS; QUANTITATIVE METHODOLOGIES; RATING POINTS; SERVICES MANAGEMENT; TELEVISION SHOWS; UNCERTAINTY;

TELEVISION NETWORKS;

EID: 55049119029     PISSN: 0740817X     EISSN: 15458830     Source Type: Journal    
DOI: 10.1080/07408170802323026     Document Type: Article

References (31)

1. Araman, V. F. and Popescu, I. (2005) Stochastic revenue management models for media broadcasting, New York University
2. Bitran, G. and Caldentey, R. (2003) An overview of pricing models for revenue management. Manufacturing & Service Operations Management, 5:3, pp. 203-230.
3. Bitran, G. R. and Gilbert, S. M. (1996) Managing hotel reservations with uncertain arrivals. Operations Research, 41:1, pp. 35-49.
4. Bollapragada, S., Bussieck, M. R. and Mallik, S. (2004) Scheduling commercial videotapes in broadcast television. Operations Research, 52:5, pp. 679-689.
5. Bollapragada, S., Cheng, H., Phillips, M., Scholes, M., Gibbs, T. and Humphreville, M. (2002) NBC's optimization systems increase its revenues and productivity. Interfaces, 32:1, pp. 47-60.
6. Bollapragada, S. and Garbiras, M. (2004) Scheduling commercials on broadcast television. Operations Research, 52:3, pp. 337-345.
7. Choi, S. (2006) Group revenue management: A model for evaluating group profitability. Cornell Hotel and Restaurant Administration Quarterly, 47:3, pp. 260-271.
8. Chunovic, L. (2003) Upfront a record 9.3 Bil. Television Week, 20:21, p. 25.
9. Fisher, M. and Raman, A. (1996) Reducing the cost of demand uncertainty through accurate response to early sales. Operations Research, 44:1, pp. 87-99.
10. Goodhardt, G. J., Ehrenberg, A. S. C. and Collins, M. A. (1975) The Television Audience: Patterns of Viewing, Saxon House, Westmead, England
11. Grego, M. and Lisotta, C. (2005) Fox plots its upfront from catbird seat. Television Week, 24:20, p. 40.
12. Headen, R. S., Klompmaker, J. E. and Rust, R. T. (1979) The duplication of viewing law and television media scheduling evaluation. Journal of Marketing Research, 16, pp. 333-340.
13. Henry, M. D. and Rinne, H. J. (1984) Predicting program shares in new time slots. Journal of Advertising Research, 24:2, pp. 9-17.
14. Higgins, J. M. (2005) ABC: An upfront spoiler?. Broadcasting & Cable, 135:28, p. 6.
15. Jones, J. and Koehler, G. J. (2002) Combinatorial auctions using rule-based bids. Decision Support Systems, 34:1, pp. 59-74.
16. Lafayette, J. and Friedman, W. (2004) CBS and ABC holdouts in slow upfront. Television Week, 23:24, pp. 0-1.
17. McCardle, K. F., Rajaram, K. and Tang, C. S. (2004) Advance booking discount programs under retail competition. Management Science, 50:5, pp. 701-708.
18. Nelson, E. and Vranica, S. (2003) Demand is strong for time on TV. The Wall Street Journal
19. Reddy, S. K., Aronson, J. E. and Stam, A. (1998) SPOT: Scheduling programs optimally for television. Management Science, 44:1, pp. 83-102.
20. Ross, S. (1996) Stochastic Processes,, Wiley, New York
21. Rust, R. T. and Echambadi, N. V. (1989) Scheduling network television programs: A heuristic audience flow approach to maximizing audience share. Journal of Advertising, 18:2, pp. 11-18.
22. Savin, S. V., Cohen, M. A., Gans, N. and Katalan, Z. (2005) Capacity management in rental businesses with two customer bases. Operations Research, 53:4, pp. 617-631.
23. Schwartz, Z. and Cohen, E. (2003) Hotel revenue management with group discount room rates. Journal of Hospitality &Tourism Research, 27:1, pp. 24-47.
24. Steinberg, B. (2003) TV's 'upfront' looks like a hit. The Wall Street Journal
25. Steinberg, B. (2004) CBS tops 1903 upfront sales total. The Wall Street Journal, p. B9.
26. Steinberg, B. (2005) Not desperate for ad commitments; thanks to strong ratings and subdued strategy, ABC wraps up its 'upfront' sale. The Wall Street Journal
27. Talluri, T. T. and Van Ryzin, G. J. (2004) The Theory and Practice of Revenue Management, Kluwer
28. Tang, C. S., Rajaram, K., Alptekinoglu, A. and Ou, J. (2004) The benefits of advance booking discount programs: Model and analysis. Management Science, 50:4, pp. 465-478.
29. Webster, J. G. (1985) Program audience duplication: A study of television inheritance effects. Journal of Broadcasting & Electronic Media, 29:2, pp. 121-133.
30. Weng, K. and Parler, M. (1999) Integrating early sales with production decisions: Analysis and insights. IIE Transactions, 31:11, pp. 1051-1060.
31. Yano, C. A. and Lee, H. L. (1995) Lot sizing with random yields: A review. Operations Research, 43:2, pp. 311-334.