Virtual reality in product evaluations with potential customers: An exploratory study comparing virtual reality with conventional product representations

Journal of Engineering Design

Volumn 16, Issue 3, 2005, Pages 311-328

  Söderman, Mikael ^a  

^a VOLVO AERO CORPORATION   (Sweden)

Author keywords

Customer feedback; Product concepts; Product evaluations; Understanding; Virtual reality

Indexed keywords

EID: 23844487843     PISSN: 09544828     EISSN: 14661837     Source Type: Journal    
DOI: 10.1080/09544820500128967     Document Type: Article

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