Australian marketing managers’ perceptions of the Internet: A quasi‐longitudinal perspective

European Journal of Marketing

Volumn 37, Issue 3-4, 2003, Pages 554-571

  Leong, Elaine K F ^a   Ewing, Michael T ^b   Pitt, Leyland F ^c  

^a EDITH COWAN UNIVERSITY   (Australia)

^b MONASH UNIVERSITY   (Australia)

^c CURTIN UNIVERSITY   (Australia)

Author keywords

Australia; Internet; Marketing; Value

Indexed keywords

EID: 77951641514     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560310459087     Document Type: Article

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