No measure is perfect, but some measures can be quite useful: Response to two comments on the brief Implicit Association Test

Experimental Psychology

Volumn 57, Issue 3, 2010, Pages 238-242

  Greenwald, Anthony G ^a   Sriram, N ^b  

^a UNIVERSITY OF WASHINGTON   (United States)

^b UNIVERSITY OF VIRGINIA   (United States)

Author keywords

Implicit association test; Implicit measure; Social cognition

Indexed keywords

CONTROL; DECISION MAKING; HUMAN; LEARNING; PSYCHOMETRY; REPRODUCIBILITY; REVIEW; SOCIAL BEHAVIOR; SOCIAL PSYCHOLOGY; VALIDATION STUDY;

ASSOCIATION LEARNING; CHOICE BEHAVIOR; HUMANS; INTERNAL-EXTERNAL CONTROL; PREJUDICE; PSYCHOMETRICS; REPRODUCIBILITY OF RESULTS; SOCIAL BEHAVIOR; STEREOTYPING; VALIDATION STUDIES AS TOPIC;

EID: 77951626482     PISSN: 16183169     EISSN: None     Source Type: Journal    
DOI: 10.1027/1618-3169/a000075     Document Type: Review

References (24)

1. Campbell, D. T., & Fiske, D. W. (1959). Convergent and discriminant validation by the multitrait-multimethod matrix. Psychological Bulletin, 56, 81-105.
2. De Houwer, J., Geldof, T., & De Bruycker, E. (2005). The Implicit Association Test as a general measure of similarity. Canadian Journal of Experimental Psychology, 59, 228-239.
3. Friese, M., & Fiedler, K. (2010). Being on the lookout for validity. Comment on Sriram and Greenwald (2009). Experimental Psychology, 57, 228-232.
4. Govan, C. L., & Williams, K. D. (2004). Changing the affective valence of the stimulus items influences the IAT by redefining the category labels. Journal of Experimental Social Psychology, 40, 357-365.
5. Greenwald, A. G., McGhee, D. E., & Schwartz, J. L. K. (1998). Measuring individual differences in implicit cognition: The Implicit Association Test. Journal of Personality and Social Psychology, 74, 1464-1480.
6. Greenwald, A. G., Nosek, B. A., & Banaji, M. R. (2003). Understanding and using the Implicit Association Test: I. An improved scoring algorithm. Journal of Personality and Social Psychology, 85, 197-216. (Pubitemid 37394958)
7. Greenwald, A. G., Nosek, B. A., Banaji, M. R., & Klauer, K. C. (2005). Validity of the salience asymmetry interpretation of the IAT: Comment on Rothermund and Wentura (2004). Journal of Experimental Psychology: General, 134, 420-425.
8. Greenwald, A. G., Poehlman, T. A., Uhlmann, E., & Banaji, M. R. (2009). Understanding and using the Implicit Association Test: III. Meta-analysis of predictive validity. Journal of Personality and Social Psychology, 97, 17-41.
9. Greenwald, A. G., Smith, C. T., Sriram, N., Bar-Anan, Y., & Nosek, B. A. (2009). Race attitude measures predicted vote in the 2008 U.S. Presidential Election. Analyses of Social Issues and Public Policy, 9, 241-253.
10. Houben, K., Rothermund, K., & Wiers, R. W. (2009). Predicting alcohol use with a recoding-free variant of the Implicit Association Test. Addictive Behaviors, 34, 487-489.
11. Klauer, K. C., Schmitz, F., Teige-Mocigemba, S., & Voss, A. (2010). Understanding the role of executive control in the Implicit Association Test: Why flexible people have small IAT effects. Quarterly Journal of Experimental Psychology, 63, 595-619.
12. Lane, K. A., Banaji, M. R., Nosek, B. A., & Greenwald, A. G. (2007). Understanding and using the Implicit Association Test: IV. What we know (so far). In B. Wittenbrink & N. S. Schwarz (Eds.), Implicit measures of attitudes: Procedures and controversies (pp. 59-102). New York: Guilford Press.
13. Mitchell, C. J. (2004). Mere acceptance produces apparent attitude in the Implicit Association Test (IAT). Journal of Experimental Social Psychology, 40, 366-373.
14. Nosek, B. A., Greenwald, A. G., & Banaji, M. R. (2005). Understanding and using the Implicit Association Test: II. Method variables and construct validity. Personality and Social Psychology Bulletin, 31, 166-180.
15. Nosek, B. A., Greenwald, A. G., & Banaji, M. R. (2007). The Implicit Association Test at age 7: A methodological and conceptual review. In J. A. Bargh (Ed.), Automatic processes in social thinking and behavior (pp. 265-292). New York: Psychology Press.
16. Pfungst, O. (1911). Clever Hans. New York: Holt.
17. Proctor, R. W., & Cho, Y. S. (2006). Polarity correspondence: A general principle for performance of speeded binary classification tasks. Psychological Bulletin, 3, 416-442.
18. Rothermund, K., Teige-Mocigemba, S., Gast, A., & Wentura, D. (2009). Minimizing the influence of recoding in the Implicit Association Test: The Recoding-Free Implicit Association Test (IAT-RF). Quarterly Journal of Experimental Psychology, 62, 84-98.
19. Rothermund, K., & Wentura, D. (2001). Figure-ground asymmetries in the Implicit Association Test (IAT). Zeitschrift für Experimentelle Psychologie, 48, 94-106. (Pubitemid 33736306)
20. Rothermund, K., & Wentura, D. (2004). Underlying processes in the Implicit Association Test (IAT): Dissociating salience from associations. Journal of Experimental Psychology: General, 133, 139-165. (Pubitemid 38707129)
21. Rothermund, K., & Wentura, D. (2010). It's brief but is it better? An evaluation of the brief implicit association test. Experimental Psychology, 57, 233-237.
22. Rothermund, K., Wentura, D., & De Houwer, J. (2005). Validity of the salience asymmetry account of the Implicit Association Test: Reply to Greenwald, Nosek, Banaji, and Klauer (2005). Journal of Experimental Psychology: General, 134, 426-430. (Pubitemid 41323158)
23. Sriram, N., & Greenwald, A. G. (2009). The Brief Implicit Association Test. Experimental Psychology, 56, 283-294.
24. Teige-Mocigemba, S., Klauer, K. C., & Rothermund, K. (2008). Minimizing method-specific variance in the IAT: A single block IAT. European Journal of Psychological Assessment, 24, 237-245.