Value creation through relationship closeness

Journal of Strategic Marketing

Volumn 18, Issue 1, 2010, Pages 3-17

  Srivastava, Vibhava ^a   Singh, Tripti ^b  

^a THAPAR UNIVERSITY   (India)

^b MOTILAL NEHRU NATIONAL INSTITUTE OF TECHNOLOGY   (India)

Author keywords

Customer value; ISM; Relationship marketing; Value delivery network

Indexed keywords

EID: 77951551034     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540903511274     Document Type: Article

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