AN integrated model of growth strategy in a global industry: Multilevel approach

Transformations in Business and Economics

Volumn 9, Issue 1, 2010, Pages 77-100

  Armonas, Raimundas ^a   Druteikiene, Greta ^a   Marcinskas, Albinas ^a  

^a VILNIUS UNIVERSITY   (Lithuania)

Author keywords

Competitive interdependence; Global cosmetics industry; Growth strategy; Resource based view; Strategic groups; Strategic networks

Indexed keywords

EID: 77951260839     PISSN: 16484460     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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