The influence of the global economic crisis on the strategic marketing instruments used by companies on the Romanian B2B market

Transformations in Business and Economics

Volumn 8, Issue 3 SUPPL. A, 2009, Pages 44-59

  Şerbǎnicǎ, Daniel ^a   Constantinescu, Mihaela ^a   Cǎescu, Ştefan Claudiu ^a  

^a BUCHAREST UNIVERSITY OF ECONOMIC STUDIES   (Romania)

Author keywords

Business to business market; Economic crisis; Romania; Strategic marketing

Indexed keywords

EID: 75449086802     PISSN: 16484460     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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