Sourcing innovation from your customer: How multinational enterprises use Web platforms for virtual customer integration

Technology Analysis and Strategic Management

Volumn 22, Issue 2, 2010, Pages 117-131

  Rohrbeck, René ^a   Steinhoff, Fee ^a   Perder, Felix ^a  

^a TECHNISCHE UNIVERSITÄT BERLIN   (Germany)

Author keywords

Customer active paradigm; Innovation management; Lead user; Virtual customer integration

Indexed keywords

INNOVATION; INTEGRATED APPROACH; MULTINATIONAL ENTERPRISE; PARADIGM SHIFT;

EID: 77951230868     PISSN: 09537325     EISSN: 14653990     Source Type: Journal    
DOI: 10.1080/09537320903498462     Document Type: Article

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