The role of branding in public health campaigns

Journal of Communication Management

Volumn 13, Issue 1, 2009, Pages 77-91

  Basu, Ambar ^a   Wang, Jian ^b  

^a UNIVERSITY OF SOUTH FLORIDA   (United States)

^b UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

Brands; Health services; Public health; United States of America

Indexed keywords

EID: 77951091063     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/13632540910931409     Document Type: Article

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