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Volumn 6, Issue 4, 1998, Pages 33-43
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Health care consumerism, the information explosion, and branding: why 'tis better to be the cowboy than the cow.
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Author keywords
[No Author keywords available]
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Indexed keywords
ARTICLE;
CONSUMER;
ECONOMIC ASPECT;
ECONOMICS;
FINANCIAL MANAGEMENT;
HEALTH INSURANCE;
INFORMATION SERVICE;
METHODOLOGY;
ORGANIZATION AND MANAGEMENT;
PUBLIC RELATIONS;
UNITED STATES;
CONSUMER SATISFACTION;
ECONOMIC COMPETITION;
INFORMATION SERVICES;
MANAGED CARE PROGRAMS;
MARKETING OF HEALTH SERVICES;
PLANNING TECHNIQUES;
PUBLIC RELATIONS;
UNITED STATES;
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EID: 0032172175
PISSN: 10645454
EISSN: None
Source Type: Journal
DOI: None Document Type: Article |
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Times cited : (6)
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References (0)
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