Marketing identities: Shifting circles of identification in inter-organizational relationships

Organization Studies

Volumn 31, Issue 3, 2010, Pages 279-305

  Ellis, Nick ^a   Ybema, Sierk ^b  

^a UNIVERSITY OF LEICESTER   (United Kingdom)

^b VU UNIVERSITY AMSTERDAM   (Netherlands)

Author keywords

Boundaries; Discursive positioning; Identity; Inter organizational relationships; Liminality; Marketing

Indexed keywords

EID: 77950989561     PISSN: 01708406     EISSN: 17413044     Source Type: Journal    
DOI: 10.1177/0170840609357397     Document Type: Article

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