Consumer preferences and trade-offs for locally grown and genetically modified apples: A conjoint analysis approach

International Food and Agribusiness Management Review

Volumn 11, Issue 4, 2008, Pages 81-103

  Novotorova, Nadezhda K ^a   Mazzocco, Michael A ^b  

^a AUGUSTANA COLLEGE   (United States)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Conjoint analysis; Consumer preferences; Gm; Locally grown

Indexed keywords

MALUS X DOMESTICA;

EID: 77950620439     PISSN: 15592448     EISSN: 15592448     Source Type: Journal    
DOI: None     Document Type: Article

References (31)

1. Baker, G.A. "Consumer Preferences for Food Safety Attributes in Fresh Apples: Market Segments, Consumer Characteristics, and Marketing Opportunities." Journal of Agricultural and Resource Economics, 24(July 1999): 80-97.
2. Baker, G.A. and T.A. Burnham. "Consumer Response to Genetically Modified Foods: Market Segment Analysis and Implications for Producers and Policy Makers." Journal of Agricultural and Resource Economics, 26(July 2001): 387-403.
3. Baker, G.A. and P.J. Crosbie. "Consumer Preferences for Food Safety Attributes: A Market Segment Approach." Agribusiness, 10(April 1994): 319-324.
4. Baker, G.A. and M.A. Mazzocco. "Consumer Response to GMO Foods: Branding Versus Government Certification." International Food and Agribusiness Management Review, 8(2005): 1-20.
5. Burton, M., & Pearse, D. (2002). "Consumer Attitudes towards Genetic Modification, Functional Foods, and microorganisms: a Choice Modeling Experiment for Beer." AgBioForum, 5: 51-58.
6. Brown, C. "Consumers' preferences for locally produced food: A study in southeast Missouri." American Journal of Alternative Agriculture, 18(2003): 213-224.
7. Curtis, K.R., J.J. McCluskey, and T.I. Wahl. "Consumer Acceptance of Genetically Modified Food Products in the Developing World." AgBioForum, 7(2004): 70-75.
8. Engel, J.F., Blackwell R.D., & Miniard P.W. "Consumer Behavior." Fort Worth TX: The Dryden Press (1995).
9. Frewer, L., D. Hedderley, C. Howard, and R. Shepherd. "Reactions to information about genetic engineering: Impact of source characteristics, perceived personal relevance, and persuasiveness content." Public Understanding of Science, 8(1999): 35-50.
10. Gallons, J., U.C Toensmeyer, J.R. Bacon, and C.L. German. "An Analysis of Consumer Characteristics Concerning Direct Marketing of Fresh Produce in Delaware: A Case Study." Journal of Food Distribution Research, 28(1997): 98-106.
11. Gamble, J., and A. Gunson. "The New Zealand Public's Attitudes regarding Genetically-modified Foods: May and October 2001- Full Report." HortResearch, (2002).
12. Green, P.E., and V. Srinivasan. "Conjoint Analysis in Consumer Research: Issues and Outlook." The Journal of Consumer Research, 5(1978): 103-123.
13. rd Ed., New York: Macmillan Publishing Co., 1992.
14. Hossain, F., and B. Onyango. "Product Attributes and Consumer Acceptance of Nutritionally Enhanced Genetically Modified Foods." International Journal of Consumer Studies, 28(2004): 255- 268.
15. Kassardjian, E., J. Gamble, and A. Gunson. "A New Approach to Elicit Consumers' Willingness to Purchase Genetically Modified Apples." British Food Journal, 107(2005): 541-555.
16. Kaye-Blake, W. K. Bicknell, and C. Saunders. "Process versus Product: Which Determines Consumer Demand for Genetically Modified Apples?" The Australian Journal of Agricultural and Consumer Economics, 49(2005): 413-427.
17. Lancaster, K. "Consumer Demand: A New Approach." New York: Columbia University Press, 1971.
18. Loureiro, M.L., and M. Bugbee. "Enhanced GM Foods: Are Consumer Ready to Pay for the Potential Benefits of Biotechnology?" The Journal of Consumer Affairs, 39(2005): 52-70.
19. Loureiro, M.L., and S. Hine. "Discovering Niche Markets: A Comparison of Consumer Willingness to Pay for a Local (Colorado-Grown), Organic, and GMO-free product." Selected Paper, American Agricultural Economics Association Meetings, (2001).
20. Lusk, J.L. "Effect of Cheap Talk on Consumer Willingness-to-Pay for Golden Rice." American Journal of Agricultural Economics, 85(2003): 840-856.
21. Lusk, J.L., M. Moore, L. House, and B. Morrow. "Influence of Brand Name and Type of Modification on Consumer Acceptance of Genetically Engineered Corn Chips: A Preliminary Analysis." International Food and Agribusiness Management Review, 4(2002): 373-383.
22. Moskowitz, H., J. Beckley, T. Mascuch, J. Adams, J., A. Sendors, and C. Keeling. "Establishing Data Validity in Conjoint: Experiences with Internet-Based Mega-Studies." Journal of Online Research, (2002): 1-11.
23. Orme, B. "Getting Started with Conjoint Analysis: Strategies for Product Design and Pricing Research." Madison, WI: Research Publishers LLC, (2006): 49-57.
24. Quester, P.G., and J. Smart. "The Influence of Consumption Situation and Product Involvement over Consumers' Use of Product Attribute." Journal of Consumer Marketing, 15(1998): 220-238.
25. Richardson-Harman, N., T. Phelps, P. Mooney, and R. Ball. "Consumer Perceptions of Fruit Production Technologies." New Zealand Journal of Crop and Horticultural Science, 26(1998): 181-192.
26. Sethuraman, Raj, Roger A. Kerin, and William L. Cron. "A Field Study Comparing Online and Offline Data Collection Methods for Identifying Product Attribute Preferences Using Conjoint Analysis." Journal of Business Research, 58(2005): 602-610.
27. Schaffner, D.J., Schroder, W.R., & Earle, M.D. Food Marketing: An International Perspective. New York: The McGraw-Hill Companies, Inc. (1998).
28. Schneider, M.L., and C.A. Francis. "Marketing locally produced foods: Consumer and farmer opinions in Washington County, Nebraska." Renewable Agriculture and Food Systems, 20(2005): 252-269.
29. SPSS Complex Samples: http://www.spss.com/complex_samples/data_analysis.htm
30. U.S. Census Bureau, 2005 American Community Survey.
31. Xu, G., and Y. Yuan. "Conjoint Analysis in Pharmaceutical Marketing Research." Quirk's Marketing Research Review, June (2001): 1-10.