Marketing pharmaceutical drugs to women in magazines: A content analysis

American Journal of Health Behavior

Volumn 34, Issue 4, 2010, Pages 402-411

  Sokol, Jennifer ^a   Wackowski, Olivia ^b   Lewis, M J ^b  

^a VIRGINIA COMMONWEALTH UNIVERSITY   (United States)

^b UNIVERSITY OF MEDICINE AND DENTISTRY OF NEW JERSEY   (United States)

Author keywords

Direct to consumer advertising; Drugs medications; Magazines; Pharmaceutical ads

Indexed keywords

DRUG;

ADVERTIZING; ARTICLE; CLASSIFICATION; CONSUMER HEALTH INFORMATION; DRUG INDUSTRY; FEMALE; HUMAN; INFORMATION DISSEMINATION; METHODOLOGY; PERSUASIVE COMMUNICATION; PUBLICATION; STATISTICS;

ADVERTISING AS TOPIC; CONSUMER HEALTH INFORMATION; DRUG INDUSTRY; FEMALE; HUMANS; INFORMATION DISSEMINATION; PERIODICALS AS TOPIC; PERSUASIVE COMMUNICATION; PHARMACEUTICAL PREPARATIONS;

EID: 77950342779     PISSN: 10873244     EISSN: None     Source Type: Journal    
DOI: 10.5993/AJHB.34.4.2     Document Type: Article

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