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Volumn 27, Issue 3, 2010, Pages 402-417

The valley of death as context for role theory in product innovation

Author keywords

[No Author keywords available]

Indexed keywords

BUSINESS CASE; CRITICAL AREA; FRONT END; LIMITED DATA; PRODUCT DEVELOPMENT PROCESS; PRODUCT INNOVATION; PRODUCTIVE TOOLS; ROLE THEORY; WEB-BASED SURVEYS;

EID: 77949889963     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2010.00724.x     Document Type: Article
Times cited : (153)

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