The effects of external linkages on new product innovativeness: An examination of moderating and mediating influences

Journal of Strategic Marketing

Volumn 13, Issue 3, 2005, Pages 199-218

  Shu, Shih–Tung ^a   Wong, Veronica ^b   Lee, Nick ^b  

^a NATIONAL KAOHSIUNG UNIVERSITY OF APPLIED SCIENCES   (Taiwan)

^b ASTON UNIVERSITY   (United Kingdom)

Author keywords

Innovation; International; Knowledge; Learning; New product development

Indexed keywords

EID: 77949394682     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540500171373     Document Type: Article

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