Using decision rules to achieve mass customization of airline services

European Journal of Operational Research

Volumn 205, Issue 3, 2010, Pages 680-686

  Liou, James J H ^a   Yen, Leon ^a   Tzeng, Gwo Hshiung ^a,b  

^a KAINAN UNIVERSITY   (Taiwan)

^b NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

Author keywords

Airline; Data mining; Decision rules; Dominance based Rough Set Approach; Multi Criteria Decision Making (MCDM); Service quality

Indexed keywords

DECISION RULES; DOMINANCE-BASED ROUGH SET APPROACH; MULTI CRITERIA DECISION MAKING (MCDM); MULTI-CRITERIA DECISION MAKING; SERVICE QUALITY;

DECISION MAKING; ROUGH SET THEORY;

AIR TRANSPORTATION;

EID: 77649339010     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2009.11.019     Document Type: Article

References (28)

1. Blaszczynski J., Greco S., and Slowinski R. Multi-criteria classification - A new scheme for application of dominance-based decision rules. European Journal of Operational Research 181 3 (2007) 1030-1044
2. Chang Y.H., and Yeh C.H. A survey analysis of service quality for domestic airlines. European Journal of Operational Research 139 1 (2002) 166-177
3. Chen F.Y., and Chang Y.H. Examining airline service quality from a process perspective. Journal of Air Transport Management 11 2 (2005) 79-87
4. Fortemps P., Greco S., and Slowinski. Multicriteria decision support using rules that represent rough-graded preference relations. European Journal of Operational Research 188 1 (2008) 206-223
5. Greco S., Matarazzo B., and Slowinski R. A new rough set approach to evaluation of bankruptcy risk. In: Zopounidis C. (Ed). Operational Tools in the Management of Financial Risk (1998), Kluwer Academic Publishers, Boston 121-136
6. Greco S., Matarazzo B., and Slowinski R. Rough sets theory for multicriteria decision analysis. European Journal of Operation Research 129 1 (2001) 1-47
7. Greco S., Matarazzo B., Slowinski R., and Stefanowski J. An algorithm for induction of decision rules consistent with dominance principle. In: Ziarko W., and Yao Y. (Eds). Rough Sets and Current Trends in Computing. Lecture Notes in Artificial Intelligence 2005 (2001), Springer-Verlag, Berlin 304-313
8. Greco S., Matarazzo B., and Slowinski R. Rough sets methodology for sorting problems in presence of multiple attributes and criteria. European Journal of Operational Research 138 2 (2002) 247-259
9. Gronroos C. Service Management and Marketing: Managing the Moments of Truth in Service Competition (1990), Free Press, Lexington Books, Lexington, MA
10. Gronroos C. Quality comes to service. In: Scheuing E.E., and Christopher W.F. (Eds). The Service Handbook (1993), AMACOM, New York 17-24
11. Gursoy D., Chen M.H., and Kim H.Y. The US airlines relative positioning based on attributes of service quality. Tourism Management 26 1 (2005) 57-67
12. Kotlowski W., Dembczynski K., Greco S., and Slowinski R. Stochastic dominance-based rough set model for ordinal classification. Information Sciences 178 21 (2008) 4019-4037
13. Liou J.H.J., and Tzeng G.H. A non-additive model for evaluating airline service quality. Journal of Air Transport Management 13 3 (2007) 131-138
14. Lu J.L., and Ling F.I. Cross-cultural perspectives regarding service quality and satisfaction in Chinese cross-strait airlines. Journal of Air Transport Management 14 1 (2008) 16-19
15. Mazanec J.A. Positioning analysis with self-organization maps: An exploratory study on luxury hotels. The Cornell Hotel and Restaurant Administration Quarterly 31 2 (1995) 84-91
16. Parasuraman A., Zeithaml V.A., and Berry L.L. A conceptual model of service quality and its implications for future research. Journal of Marketing 49 4 (1985) 41-50
17. Parasuraman A., Zeithaml V.A., and Berry L.L. SERVQUAL: A multiple-item scale for measuring customer perceptions of service quality. Journal of Retailing 64 1 (1988) 12-40
18. Park J.W., Robertson R., and Wu C.L. The effect of airline service quality on passengers' behavioral intentions: A Korean case study. Journal of Air Transport Management 10 6 (2004) 435-439
19. Pawlak Z. Rough sets. International Journal of Computer and Information Science 11 5 (1982) 341-356
20. Pawlak Z. Rough Sets. Theoretical Aspects of Reasoning about Data (1991), Kluwer, Dordrecht
21. Pawlak Z. Rough set approach to knowledge-based decision support. European Journal of Operational Research 99 1 (1997) 48-57
22. Sai Y., Yao Y., and Zhong N. Data analysis and mining in ordered information tables. ICDM 2001 (2001) 497-504
23. Sim K.L., Koh H.C., and Shetty S. Some potential issues of service quality reporting for airlines. Journal of Air Transport Management 12 6 (2006) 293-299
24. Slowinski R., Greco S., and Matarazzo B. Rough set based decision support. In: Burke E.K., and Kendall G. (Eds). Search Methodologies: Introductory Tutorials in Optimization and Decision Support Techniques (2005), Springer-Verlag, New York 475-527 (Chapter 16)
25. Slowinski, R., 2006. The international summer school on MCDM 2006. Class note. Kainan University, Taiwan. Software available on line: %3chttp://idss.cs.put.poznan.pl/site/software.html%3e.
26. Tsaur S.H., Chang T.Y., and Yeh C.H. The evaluation of airline service quality by fuzzy MCDM. Tourism Management 23 2 (2002) 107-115
27. Yao, Y., Zhou, B., Chen, Y., 2007. Interpreting low and high order rules: A granular computing approach. In: Rough Sets and Intelligent Systems Paradigms, International Conference, RSEISP 2007, LNAI 4585, pp. 371-380.
28. Yao Y., and Zhao Y. Attribute reduction in decision-theoretic rough set models. Information Science 178 17 (2008) 3356-3373