Pricing risky services: Preference and quality considerations

Journal of Product and Brand Management

Volumn 19, Issue 1, 2010, Pages 54-60

  Allred, Anthony ^a   Valentin, E K ^a   Chakraborty, Goutam ^b  

^a WEBER STATE UNIVERSITY   (United States)

^b OKLAHOMA STATE UNIVERSITY   (United States)

Author keywords

Customer services quality; Pricing policy; Promotional methods

Indexed keywords

EID: 77449132379     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610421011018392     Document Type: Article

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