Effect of supply reliability in a retail setting with joint marketing and inventory decisions

Manufacturing and Service Operations Management

Volumn 12, Issue 1, 2010, Pages 19-32

  Liu, Shaoxuan ^a   So, Kut C ^b   Zhang, Fuqiang ^c  

^a Shanghai Jiao Tong University   (China)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c WASHINGTON UNIVERSITY IN ST LOUIS   (United States)

Author keywords

Information technology; Inventory; Marketing and operations interface; Stochastic orderings; Supply uncertainty

Indexed keywords

CONSUMER DEMANDS; EMERGING TECHNOLOGIES; INVENTORY DECISIONS; INVESTMENT DECISIONS; JOINT MARKETING; MODEL PARAMETERS; MODELING FRAMEWORKS; NEW TECHNOLOGIES; PRODUCT COST; PRODUCT PRICE; RETAIL SETTINGS; STOCHASTIC ORDERINGS; SUFFICIENT CONDITIONS; SUPPLY RELIABILITY; SUPPLY UNCERTAINTY; TWO-PRODUCT; UNIT COST;

COST ACCOUNTING; COST FUNCTIONS; COSTS; INFORMATION TECHNOLOGY; INVESTMENTS; SALES; STOCHASTIC SYSTEMS;

RELIABILITY;

EID: 77249134161     PISSN: 15234614     EISSN: 15265498     Source Type: Journal    
DOI: 10.1287/msom.1080.0247     Document Type: Article

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