The influence of tobacco countermarketing ads on college students' knowledge, attitudes, and beliefs

Journal of American College Health

Volumn 58, Issue 4, 2010, Pages 373-381

  Murphy Hoefer, Rebecca ^a   Hyland, Andrew ^b   Rivard, Cheryl ^b  

^a KENNESAW STATE UNIVERSITY   (United States)

^b ROSWELL PARK CANCER INSTITUTE   (United States)

Author keywords

Advertisements; Antitobacco messages; Countermarketing; Mass media; Tobacco industry; Young adults

Indexed keywords

ADOLESCENT; ADULT; ADVERTIZING; ANALYSIS OF VARIANCE; ARTICLE; ATTITUDE TO HEALTH; COMPARATIVE STUDY; FEMALE; HEALTH PROMOTION; HIGH RISK BEHAVIOR; HUMAN; INFORMATION PROCESSING; MALE; MASS MEDIUM; PUBLIC HEALTH; SMOKING; SOCIAL MARKETING; STATISTICS; STUDENT; TOBACCO INDUSTRY; UNITED STATES; UNIVERSITY;

ADOLESCENT; ADVERTISING AS TOPIC; ANALYSIS OF VARIANCE; ARIZONA; CALIFORNIA; DATA COLLECTION; FEMALE; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HEALTH PROMOTION; HUMANS; MALE; MASS MEDIA; MASSACHUSETTS; PUBLIC HEALTH; RISK-TAKING; SMOKING; SOCIAL MARKETING; STUDENTS; TOBACCO INDUSTRY; UNIVERSITIES; YOUNG ADULT;

EID: 77149154688     PISSN: 07448481     EISSN: None     Source Type: Journal    
DOI: 10.1080/07448480903380276     Document Type: Article

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