Mental models for web objects: Where do users expect to find the most frequent objects in online shops, news portals, and company web pages?

Interacting with Computers

Volumn 22, Issue 2, 2010, Pages 140-152

  Roth, Sandra P ^a   Schmutz, Peter ^a   Pauwels, Stefan L ^a   Bargas Avila, Javier A ^a   Opwis, Klaus ^a  

^a UNIVERSITY OF BASEL   (Switzerland)

Author keywords

Expectations; Location of web objects; Mental models; Schemata; Screen design; Web page design

Indexed keywords

COGNITIVE SYSTEMS;

EXPECTATIONS; MENTAL MODEL; SCHEMATA; SCREEN DESIGN; WEB OBJECTS; WEB PAGE DESIGN;

PORTALS;

EID: 76749171663     PISSN: 09535438     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.intcom.2009.10.004     Document Type: Article

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