New product development proficiency and multi-country product rollout timeliness

International Marketing Review

Volumn 27, Issue 1, 2010, Pages 28-54

  Lee, Keon Bong ^a   Wong, Veronica ^b  

^a KT Cooperation   (South Korea)

^b ASTON UNIVERSITY   (United Kingdom)

Author keywords

Marketing; New products; Product development

Indexed keywords

EID: 76449111308     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331011020393     Document Type: Article

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