Role of corporate leadership and innovation claims on consumer perception of premium products

International Journal of Innovation Management

Volumn 13, Issue 4, 2009, Pages 665-681

  Gofman, Alex ^a   Bevolo, Marco ^b   Moskowitz, Howard R ^a  

^a MOSKOWITZ JACOBS INC   (United States)

^b NONE   (Netherlands)

Author keywords

Conjoint analysis; Consumer research; High end products and services; Innovation; Leadership; Masstige; Premium; Rule developing experimentation (RDE); Stimulus response segmentation

Indexed keywords

EID: 76449104850     PISSN: 13639196     EISSN: None     Source Type: Journal    
DOI: 10.1142/S1363919609002467     Document Type: Conference Paper

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