Primacy effect or recency effect? A long-term memory test of super bowl commercials

Journal of Consumer Behaviour

Volumn 9, Issue 1, 2010, Pages 32-44

  Li, Cong ^a  

^a UNIVERSITY OF MIAMI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 76349094707     PISSN: 14720817     EISSN: 14791838     Source Type: Journal    
DOI: 10.1002/cb.291     Document Type: Article

References (20)

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