Response efficacy: The key to minimizing rejection and maximizing acceptance of emotion-based anti-speeding messages

Accident Analysis and Prevention

Volumn 42, Issue 2, 2010, Pages 459-467

  Lewis, I M ^a   Watson, B ^a   White, K M ^a  

^a QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

Anti speeding messages; Emotional appeals; Message acceptance; Message rejection; Response efficacy; Road safety advertising

Indexed keywords

COGNITIVE COMPONENTS; LICENSED DRIVERS; ONLINE SURVEYS; POSITIVE EMOTIONS; ROAD SAFETY ADVERTISING;

ROADS AND STREETS;

SURVEYS;

ADOLESCENT; ADULT; ARTICLE; AVOIDANCE BEHAVIOR; CAR DRIVING; EMOTION; FEMALE; HUMAN; HUMOR; INFORMATION PROCESSING; INTERNET; LEGAL ASPECT; MALE; MIDDLE AGED; PERSUASIVE COMMUNICATION; PSYCHOLOGICAL ASPECT; SELF CONCEPT; SOCIAL MARKETING;

ADOLESCENT; ADULT; AUTOMOBILE DRIVING; AVOIDANCE LEARNING; DATA COLLECTION; EMOTIONS; FEMALE; HUMANS; INTERNET; MALE; MIDDLE AGED; PERSUASIVE COMMUNICATION; SELF CONCEPT; SOCIAL MARKETING; WIT AND HUMOR AS TOPIC; YOUNG ADULT;

EID: 76049089420     PISSN: 00014575     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.aap.2009.09.008     Document Type: Article

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