International region as a brand origin: Conceptualization and review

Journal of Business Economics and Management

Volumn 10, Issue 2, 2009, Pages 141-148

  Chlivickas, Eugenijus ^a   Smaliukiene, Rasa ^a  

^a VILNIUS GEDIMINAS TECHNICAL UNIVERSITY   (Lithuania)

Author keywords

Baltic Sea region; Brand origin; Emotional and cognitive components; International region

Indexed keywords

EID: 76049084504     PISSN: 16111699     EISSN: None     Source Type: Journal    
DOI: 10.3846/1611-1699.2009.10.141-148     Document Type: Review

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