Collaboration between CVB and local community in destination marketing: CVB executives’ perspective

Journal of Hospitality and Leisure Marketing

Volumn 17, Issue 3-4, 2008, Pages 395-417

  Park, Oun Joung ^a   Lehto, Xinran Y ^a   Morrison, Alastair M ^a  

^a PURDUE UNIVERSITY   (United States)

Author keywords

Collaboration factors; CVB executives; Destination marketing; Local community

Indexed keywords

EID: 75849121177     PISSN: 10507051     EISSN: None     Source Type: Journal    
DOI: 10.1080/10507050801985047     Document Type: Article

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