Context transfer in search advertising

Proceedings - 32nd Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2009

Volumn , Issue , 2009, Pages 656-657

  Becker, Hila ^a   Broder, Andrei ^b   Gabrilovich, Evgeniy ^b   Josifovski, Vanja ^b   Pang, Bo ^b  

^a Yahoo Research ^*  (United States)

^b YAHOO RESEARCH   (United States)

Author keywords

Landing page taxonomy; Online advertising

Indexed keywords

AUTOMATIC TEXT CLASSIFICATION; CONTEXT TRANSFER; ONLINE ADVERTISING; WEB SEARCHES;

INFORMATION RETRIEVAL; INFORMATION SERVICES; LANDING; TAXONOMIES; TEXT PROCESSING;

WORLD WIDE WEB;

EID: 72449193636     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1571941.1572063     Document Type: Conference Paper

References (9)

1. A. Broder. A taxonomy of web search. SIGIR Forum, 36, 2002.
2. A. Broder, P. Ciccolo, M. Fontoura, E. Gabrilovich, V. Josifovski, and L. Riedel. Search advertising using Web relevance feedback. In CIKM'08, 2008.
3. D. Downey, S. Dumais, D. Liebling, and E. Horvitz. Understanding the relationship between searchers' queries and information goals. In CIKM, 2008.
4. U. Lee, Z. Liu, and J. Cho. Automatic identification of user goals in web search. In WWW, 2005.
5. Y. Li, Z. Zheng, and H. Dai. KDD CUP-2005 report: Facing a great challenge. In SIGKDD Explorations. 2005.
6. J. C. Platt. Fast training of support vector machines using sequential minimal optimization. In Advances in kernel methods: support vector learning. MIT Press, 1999.
7. F. Radlinski, A. Broder, P. Ciccolo, E. Gabrilovich, V. Josifovski, and L. Riedel. Optimizing relevance and revenue in ad search: A query substitution approach. In SIGIR'08, 2008.
8. B. Ribeiro-Neto, M. Cristo, P. B. Golgher, and E. S. de Moura. Impedance coupling in content-targeted advertising. In SIGIR'05, 2005.
9. D. Rose and D. Levinson. Understanding user goals in web search. In WWW, 2004.