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Volumn 36, Issue 1, 2010, Pages 123-134

One-Reason Decision Making Unveiled: A Measurement Model of the Recognition Heuristic

Author keywords

comparative judgments; fast and frugal heuristics; less is more effect; multinomial processing tree model; recognition heuristic

Indexed keywords

ARTICLE; DECISION MAKING; HUMAN; PHYSIOLOGY; PSYCHOLOGICAL MODEL; RECOGNITION;

EID: 74049087903     PISSN: 02787393     EISSN: None     Source Type: Journal    
DOI: 10.1037/a0017518     Document Type: Article
Times cited : (65)

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