Explaining web technology diffusion: An institutional theory perspective

Communications of the Association for Information Systems

Volumn 25, Issue 1, 2009, Pages 593-606

  Pearson, Ann M ^a   Keller, Heath ^b  

^a SOUTHERN ILLINOIS UNIVERSITY   (United States)

^b MURRAY STATE UNIVERSITY   (United States)

Author keywords

Diffusion; Institutional theory; Organizational process; Technology adoption; Web technology

Indexed keywords

PUBLIC RELATIONS;

BUSINESS ACTIVITIES; CUSTOMER RELATIONSHIPS; INSTITUTIONAL THEORY; NORMATIVE PROCESS; ORGANIZATIONAL PROCESS; TECHNOLOGY ADOPTION; THEORETICAL MODELING; WEB TECHNOLOGIES;

DIFFUSION;

EID: 73149110366     PISSN: 15293181     EISSN: None     Source Type: Journal    
DOI: 10.17705/1cais.02544     Document Type: Article

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