Finding keyword from online broadcasting content for targeted advertising

1st International Workshop on Data Mining and Audience Intelligence for Advertising, ADKDD 2007, Held in Conjunction with SIGKDD'07

Volumn , Issue , 2007, Pages 55-62

  Li, Hua ^a   Zhang, Duo ^b   Hu, Jian ^a   Zeng, Hua Jun ^a   Chen, Zheng ^a  

^a MICROSOFT RESEARCH ASIA   (China)

^b TSINGHUA UNIVERSITY   (China)

Author keywords

information extraction; keyword extraction; sequential pattern mining

Indexed keywords

BASELINE METHODS; BROADCASTING CONTENT; INFORMATION EXTRACTION; KEYWORD EXTRACTION; LANGUAGE PATTERNS; REAL WORLD DATA; SEQUENTIAL-PATTERN MINING; TARGETED ADVERTISING; WEB-PAGE;

BROADCASTING; DATA MINING; LINGUISTICS;

WEBSITES;

EID: 72449144080     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1348599.1348608     Document Type: Conference Paper

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