Patent standards under TRIPS and the pharmaceutical industries in Brazil and India

Latin American Business Review

Volumn 10, Issue 4, 2009, Pages 237-261

  Thach, Sharon ^a   Marsnik, Susan J ^b  

^a TENNESSEE STATE UNIVERSITY   (United States)

^b UNIVERSITY OF ST THOMAS   (United States)

Author keywords

Brazil; India; Intellectual property; Patents; Pharmaceuticals

Indexed keywords

EID: 71249162493     PISSN: 10978526     EISSN: 15286932     Source Type: Journal    
DOI: 10.1080/10978520903297616     Document Type: Article

References (46)

1. Andreasen, A. R. (1982). ''Non-profits: Check Your Attention to Customers,'' Harvard Business Review, Vol. 60, No. 3, pp. 105-110.
2. Barros, C. (2006). ''A Invisibilidade do Mercado de Baixa Renda nas Pesquisas de Marketing: as Camadas Populares Consomem ou Sobrevivem?'' Anais II Encontro De Marketing da ANPAD (EMA), 2, Rio de Janeiro.
3. Bennett, R. (2005). ''Competitive Environment, Market Orientation, and the Use of Relational Approaches to the Marketing of Charity Beneficiary Services,'' Journal of Services Marketing, Vol. 19, No. 7, pp. 453-469.
4. Bauman, Z. (2003). Comunidade: A busca por segurança no mundo atual. Rio de Janeiro: Jorge Zahar.
5. Bauman, Z. (2008). Vida para consumo: A transformação das pessoas em mercadoria. Rio de Janeiro: Jorge Zahar.
6. Birks, D., and Southan, J. (1990). ''The Potential of Marketing information Systems in Charitable Organisations,'' Marketing Information and Planning, Vol. 8, pp. 15-20.
7. Bruce, I. (1995). ''Do Not-for-Profits Value Their Customers and Their Needs?'' International Marketing Review, Vol. 12, No. 4, pp. 74-84.
8. Caruana, A., Pitt, L., and M. Ewing. (2003). ''The Market Orientation-Performance Link: The Role of Service Reliability,'' The Services Industry Journal, Vol. 23, No. 4, pp. 25-41.
9. Day, G. S. (1994). Market Driven Strategy: Processes for Creating Value. NY: The Free Press
10. Day, G. S. (1999). ''Creating a Market-driven Organization,'' Sloan Management Review, Vol. 41, pp. 11-22.
11. Deshpandé, R.; Farley, J. U., and Webster, F. E. (1993). ''Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis,'' Journal of Marketing, Vol. 57, pp. 23-37.
12. Deshpandé, R., and Farley, J. U. (1998). ''Measuring Market Orientation: Generalization and Synthesis,'' Journal of Market-Focused Management, Vol. 2, No. 3, pp. 213-32.
13. Drucker, P. (2002). Administração de organizações sem fins lucrativos. São Paulo: Thomson Learning.
14. Elg, U., Ghauri, P., Tarnovskaya, V., and Sinkovics, R. (2008). Key Factors in the International Market Driving Process: The Role of Internal Competencies and External Network Actors. Anais 2008 Cimar Conference Proceedings, Rio de Janeiro.
15. Gainer, B., and Padanyi, P. (2001). The Application of the Marketing Concept to Cultural Organizations: An Empirical Study of Ideology and Practice. Anais Sixth Conference of the International Association for the Management of Arts and Culture, 6, Brisbane, Australia.
16. Gainer, B., and Padanyi, P. (2002). ''Applying the Marketing Concept to Cultural Organisations: An Empirical Study of the Relationship between Market Orientation and Performance,'' International Journal of Nonprofit& Voluntary Sector Marketing, Vol. 7, No 2, pp. 182-194.
17. Gainer, B., and Padanyi, P. (2005). ''The Relationship between Market-Oriented Activities and Market-Oriented Culture: Implications for the Development of Market Orientation in Nonprofit Service Organizations,'' Journal of Business Research, Vol. 58, No. 6, pp. 854-862.
18. Gebhardt, G. F., Carpenter, G. S., and Sherry, J. F. (2006). ''Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation,'' Journal of Marketing, Vol. 70, No. 4, pp. 37-55.
19. González, L. I. Á., Vijande, M. L. S., and Casielles, R. V. (2002). ''The Market Orientation Concept in the Private Nonprofit Organisation Domain,'' International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 7, No. 1, pp. 55-67.
20. Grönroos, C. (1994). ''From Marketing Mix to Relationship Marketing: Toward a Paradigm Shift in Marketing,'' Management Decision, West Yorkshire, Vol. 32, No. 2, pp. 4-20.
21. Harris, L. C., and Ogbonna, E. (2001). ''Leadership Style and Market Orientation: An Empirical Study,'' European Journal of Marketing, Vol. 35, No. 5/6, pp. 744-64.
22. Jaworski, B. J., and Kohli, A. K. (1993). ''Market Orientation: Antecedents and Consequences,'' Journal of Marketing, Vol. 57, pp. 53-70.
23. Jaworski, B. J., and Kohli, A. K. (1996). ''Market Orientation: Review, Refinement and Roadmap,'' Journal of Market-Focused Management, Vol. 1, No. 2, pp. 119-35.
24. Junior, J. (2003). Da favela para o mundo: A história do grupo cultural Afro Reggae. Rio de Janeiro: Aeroplano
25. Kara, A., Spillan, J. E., and DeShields, J. (2004). ''An Empirical Investigation of the Link between Market Orientation and Business Performance in Nonprofit Service Providers,'' Journal of Marketing Theory and Practice, Vol. 12, No. 2, pp. 59-72.
26. Kirca, A. H., Jayachandran, S., and Bearden, W. O. (2005). ''Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Performance. Journal of Marketing, Vol. 69, No. 2, pp. 24-41.
27. Kohli, A. K., and Jaworski, B. J. (1990). ''Market Orientation: The Construct, Research Propositions, and Managerial Implications. Journal of Marketing, Vol. 54, No. 2, pp. 1-18.
28. Kohli, A. K., Jaworski, B. J., and Kumar, A. (1993). ''MARKOR: A Measure of Market Orientation,'' Journal of Marketing Research, Vol. 57, Nov., pp. 467-477.
29. Kotler, P. (1998). Administração de Marketing: análise, planejamento, implementação e controle. São Paulo: Atlas
30. Levitt, T. (1960). ''Marketing Myopia,'' Harvard Business Review, Vol. 38, No. 4, July/ August, pp. 45-56.
31. Liao, M., Foreman, S., and Sargeant, A. (2001). ''Market versus Societal Orientation in the Nonprofit Context,'' International Journal os Nonprofits and Voluntary Sector Marketing, Vol. 6, No. 3, pp. 254-268.
32. Lindsay, G., and Murphy, A. (1996). ''NSPCC: Marketing the'Solution' Not the 'Problem','' Journal of Marketing Management, Vol. 12, No. 3, pp. 707-718.
33. McCracken, G. (2003). Cultura& Consumo: Novas Abordagens ao Caráter Simbólico dos Bens e das Atividades de Consumo. Rio de Janeiro: Ed. Mauad.
34. Narver, J. C., and Slater, S. F. (1990). ''The Effect of a Market Orientation on Business Profitability,'' Journal of Marketing, Vol. 54, October, pp. 20-35.
35. Narver, J. C., Slater, S. F., and Tietje, B. (1998). ''Creating a Market Orientation,'' Journal of Market-Focused Management, Vol. 2, No. 3, pp. 241-55.
36. Octon, C. M. (1983). ''A Re-examination of Marketing for British Non-profit Organizations,'' European Journal of Marketing, Vol. 17, No. 5, pp. 33-43.
37. Prahalad, C. K., and Lieberthal, K. (2003). ''O fim do imperialismo corporativo,'' Harvard Business Review/BR, Vol. 81, No. 8, pp. 87-95.
38. Raaij, E. M., and Stoelhorst, J. W. (2008). ''The Implementation of a Market Orientation: A Review and Integration of the Contributions to Date,'' European Journal of Marketing, Vol. 42, No. 11/12, pp. 1265-1293.
39. Rocha, A., and Silva, J. F. (2008). Inclusão Social e Marketing na base da piraˆmide: uma agenda e pesquisa,'' RAE-eletrônica, Vol. 7, No. 2.
40. Sargeant, A., Foreman, S., and Liao, M. (2002). ''Operationalizing the Marketing Concept in the Nonprofit Sector,'' Journal of Nonprofit and Public Sector Marketing, Vol. 10, No. 2, pp. 41-64.
41. Sayre, S. (2001). Qualitative Methods for Marketplace Research. Thousands Oaks, CA: Sage
42. Shapiro, B. P. (1973). ''Marketing for Nonprofit Organizations,'' Harvard Business Review, Vol. 51, No. 5, pp. 123-132.
43. Stewart, K. L. (1991). ''Applying a Marketing Orientation to a Higher Education Setting,'' Journal of Professional Services Marketing, Vol. 7, No. 2, pp. 117-124.
44. Tarnovskaya, V. (2008). The Specificity of Stakeholder in Market Driving. Anais 2008 Cimar Conference Proceedings, Rio de Janeiro
45. White, D., and Simas, C. F. (2008). ''An Empirical Investigation of the Link between Market Orientation and Church Performance,'' International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 13, pp. 153-165.
46. Yin, R. (2001). Estudo de caso. Porto Alegre: Bookman.