Neuroeconomics: in search of the neural representation of brands

Progress in Brain Research

Volumn 178, Issue C, 2009, Pages 241-252

  Schaefer, Michael ^a  

^a OTTO VON GUERICKE UNIVERSITY   (Germany)

Author keywords

brands; cultural objects; fMRI; prefrontal cortex

Indexed keywords

BEHAVIOR; BUSINESS ETHICS; COGNITION; DECISION MAKING; ECONOMIC DEVELOPMENT; EMOTIONAL ATTACHMENT; FUNCTIONAL MAGNETIC RESONANCE IMAGING; PRIORITY JOURNAL; REVIEW;

ADVERTISING AS TOPIC; ANTHROPOLOGY, CULTURAL; BRAIN; CULTURE; ECONOMICS; HUMANS; NEUROPSYCHOLOGY; PSYCHOLOGY; PSYCHOPHYSIOLOGY; REWARD; SOCIAL CLASS;

EID: 71149117351     PISSN: 00796123     EISSN: None     Source Type: Book Series    
DOI: 10.1016/S0079-6123(09)17817-2     Document Type: Review

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