Rethinking the paradigm of service internationalisation: less resource-intensive market entry modes for information-intensive soft services

Management International Review

Volumn 48, Issue 4, 2008, Pages 413-431

  Ball, David A ^a   Lindsay, Valerie J ^a   Rose, Elizabeth L ^b  

^a VICTORIA UNIVERSITY OF WELLINGTON   (New Zealand)

^b UNIVERSITY OF HAWAII   (United States)

Author keywords

Internationalisation; Soft services; Value creation process

Indexed keywords

EID: 71049167261     PISSN: 09388249     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11575-008-0024-x     Document Type: Article

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