I just tend to wear what I like: Contemporary consumption and the paradoxical construction of individuality

Marketing Theory

Volumn 9, Issue 4, 2009, Pages 439-462

  Newholm, Terry ^a   Hopkinson, Gillian C ^b  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b LANCASTER UNIVERSITY MANAGEMENT SCHOOL   (United Kingdom)

Author keywords

'individual' and 'other'; Consumers; Identity; Narrative; Paradox

Indexed keywords

EID: 70949084669     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593109346896     Document Type: Article

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