The influence of reputation and sector on perceptions of brand alliances of nonprofit organizations

Journal of Nonprofit and Public Sector Marketing

Volumn 20, Issue 1, 2008, Pages 15-36

  Heller, Nathan A ^a  

^a ARIZONA STATE UNIVERSITY   (United States)

Author keywords

Brand alliances; Co branding; Nonprofit marketing

Indexed keywords

EID: 70849133481     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1080/10495140802165345     Document Type: Article

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