The effects of media characteristics on IPTV adoption

PICMET: Portland International Center for Management of Engineering and Technology, Proceedings

Volumn , Issue , 2009, Pages 2660-2665

  Ha, Imsook ^a   Yook, Seungyun ^b  

^a Woosong University   (South Korea)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

INTERNET MEDIA; INTERNET USE; KEY COMPONENT; KEY DETERMINANTS; PERCEIVED EASE OF USE; PERCEIVED USEFULNESS; TECHNOLOGY ADOPTION MODELS; USES AND GRATIFICATIONS;

GOVERNMENT DATA PROCESSING; INTERNET;

TELEVISION BROADCASTING;

EID: 70450217033     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/PICMET.2009.5261821     Document Type: Conference Paper

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