A study of the factors affecting the adoption of mobile instant messaging in China

2009 8th International Conference on Mobile Business

Volumn , Issue , 2009, Pages 93-98

  Ke, Yulong ^a   Li, Wenli ^a  

^a DALIAN UNIVERSITY OF TECHNOLOGY   (China)

Author keywords

Adoption; Decomposed theory of planned behavior; Mobile instant messaging

Indexed keywords

ADOPTION; BEHAVIOR CONTROL; COMMUNICATION APPLICATION; DECOMPOSED THEORY OF PLANNED BEHAVIOR; FACILITATING CONDITIONS; INSTANT MESSAGING; INTERNET USERS; MOBILE INSTANT MESSAGING; MOBILE-PHONE USERS; ONLINE QUESTIONNAIRE; SELF EFFICACY; SOCIAL RELATIONSHIPS; STRUCTURAL EQUATION MODELING;

MESSAGE PASSING; MIM DEVICES; MOBILE COMPUTING; TELECOMMUNICATION EQUIPMENT;

WORLD WIDE WEB;

EID: 70449562727     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICMB.2009.23     Document Type: Conference Paper

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