Purchase timing models in marketing

AStA Advances in Statistical Analysis

Volumn 93, Issue 2, 2009, Pages 123-149

  Kopperschmidt, Kai ^a   Stute, Winfried ^b  

^a ACNielsen   (New Zealand)

^b JUSTUS LIEBIG UNIVERSITY   (Germany)

Author keywords

Advertising effects; Functional data analysis; Purchase timing models; Self exciting phenomena; Shot noise

Indexed keywords

EID: 70449517514     PISSN: 18638171     EISSN: None     Source Type: Journal    
DOI: 10.1007/s10182-008-0096-8     Document Type: Article

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