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Volumn 63, Issue 2, 2000, Pages 141-145

NBD repeat purchase process and M/G/∞ queues

Author keywords

[No Author keywords available]

Indexed keywords

MATHEMATICAL MODELS; PROBABILITY DISTRIBUTIONS; PROCESS ENGINEERING; PRODUCT DESIGN; PRODUCT DEVELOPMENT; PURCHASING; QUEUEING THEORY; SCHEDULING;

EID: 0033640810     PISSN: 09255273     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0925-5273(98)00254-0     Document Type: Article
Times cited : (9)

References (6)
  • 2
    • 0009024226 scopus 로고
    • Why does the NBD model work? Robustness in representing product purchases, brand purchases and imperfectly recorded purchases
    • D.C. Schmittlein, A.C. Bemmaor, D.G. Morrison, Why does the NBD model work? Robustness in representing product purchases, brand purchases and imperfectly recorded purchases, Marketing Science 4 (1985) 255-266.
    • (1985) Marketing Science , vol.4 , pp. 255-266
    • Schmittlein, D.C.1    Bemmaor, A.C.2    Morrison, D.G.3
  • 3
    • 0003924156 scopus 로고
    • Fundamentals of Queueing Theory
    • New York: Wiley
    • Gross D., Harris C.M. Fundamentals of Queueing Theory. 2nd Ed. 1985;Wiley, New York.
    • (1985) 2nd Ed.
    • Gross, D.1    Harris, C.M.2
  • 4
    • 0042832779 scopus 로고
    • Optimum advertising and goodwill under uncertainty
    • Tapiero C.S. Optimum advertising and goodwill under uncertainty. Operations Research. 26:1977;450-463.
    • (1977) Operations Research , vol.26 , pp. 450-463
    • Tapiero, C.S.1
  • 5
    • 0002020147 scopus 로고
    • A generalization of the Nerlove arrow model to multi-firms advertising under uncertainty
    • Tapiero C.S. A generalization of the Nerlove arrow model to multi-firms advertising under uncertainty. Management Science. 25:1979;907-915.
    • (1979) Management Science , vol.25 , pp. 907-915
    • Tapiero, C.S.1
  • 6
    • 0343749062 scopus 로고
    • A stochastic model of consumer behavior and optimal advertising
    • Tapiero C.S. A stochastic model of consumer behavior and optimal advertising. Management Science. 28:1982;1054-1064.
    • (1982) Management Science , vol.28 , pp. 1054-1064
    • Tapiero, C.S.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.