An exploration of assimilating service relation strategies in the private and the public sector

Journal of Relationship Marketing

Volumn 8, Issue 1, 2009, Pages 68-79

  Caemmerer, Barbara ^a   Banerjee, Madhumita ^b  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^b UNIVERSITY OF ESSEX   (United Kingdom)

Author keywords

Inter sectoral assimilation; Private and public sector; Service orientation; Service relation strategies

Indexed keywords

EID: 70350779993     PISSN: 15332667     EISSN: 15332675     Source Type: Journal    
DOI: 10.1080/15332660902733300     Document Type: Article

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